Castrol GTX print ads Exhibit

Castrol GTX print ads

Ogilvy Vietnam’s campaign shows how even clunkers can feel like hot rods with Castrol GTX.

These print ads from Ogilvy & Mather (Vietnam) take the idea of “looking under the hood” a step further. To show that Castrol GTX premium performance oil makes older cars feel and perform like modern sports cars, Ogilvy imagined an entire hot rod peeking out from underneath a shabby car.

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