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09.20.13

Castrol GTX print ads

Print Ads, Consumer

These print ads from Ogilvy & Mather (Vietnam) take the idea of “looking under the hood” a step further. To show that Castrol GTX premium performance oil makes older cars feel and perform like modern sports cars, Ogilvy imagined an entire hot rod peeking out from underneath a shabby car.

Richard Copping, art director; Juggi Ramakrishnan, writer; Todd McCracken, creative director; Rory Carter, photographer; Ugly Duckling Projects, producer; Ogilvy & Mather (Ho Chi Minh City, Viet Nam), ad agency; Castrol BP Petco Co. Ltd., client.

ogilvy.com