The Chain Reaction Project identity
Identity, Public Service
This non-profit organization was born in 2009 to help change lives in some of the world’s least-developed nations. The Chain Reaction Project’s mission is to find a cause and have an effect and from there, grow their initiative by inspiring others to be catalysts for change as well. Bravo Company (Singapore) created a series of icons with the logomark for their various causes. The namecard creates its own chain reaction—it can be divided along perforations and passed on to three other people.
Edwin Tan, creative director;
Amanda Ho, designer.