Chef Boyardee print campaign Exhibit

Chef Boyardee print campaign

Zachary Scott shot Norman Rockwell-inspired photography for the campaign by DDB San Francisco.

Pasadena, California-based photographer Zachary Scott shot Norman Rockwell-inspired photography for the latest installment of Chef Boyardee’s ongoing “Obviously delicious. Secretly nutritious.” campaign, launched by DDB San Francisco last year. The goal of the creative is to connect with moms and promote the wholesome ingredients found in each can of the shelf-stable meal.

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