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08.06.12

Chevy Sonic "Night Swim" TV spot

TV/Radio Commercials, Consumer

Directed by Bob Industries and edited by Arcade Edit for Goodby Silverstein & Partners client, Chevy, “Night Swim” is an intimate portrait of youth, featuring a group of friends throwing caution to the wind and making memorable mistakes along the way. The nostalgic script, coupled with the subtlety of Iron & Wine's “Each Coming Night,” captures the hearts of people with fond memories of first escaping their parents on the search for adventure and love. Jason Reitman (Juno, Up in the Air) took a rare break from film to direct the spot and shot both day-for-night and night-for-night to capture the rebellious night swim in Big Bear, California.


Susan Land, GS&P, art director; Trey Tyler, GS&P, writer; Andrew Bancroft, GS&P, associate creative director; Jeff Goodby, GS&P, creative director/co-chairman; Jamie Barrett, GS&P/Hunter Hindman, GS&P, executive creative directors; Cindy Fluitt, GS&P, director of production; Jason Reitman, Bob Industries, director; Eric Steelberg, Bob Industries, director of photography; Steve Sacklad, Bob Industries, production designer; Sara Krider, GS&P/Ali Reed, Arcade Edit/Lisa English, Airship Post, producers; Bart Lipton, Bob Industries, line producer; Lisa English, Airship Post, VFX producer; Hilary Coate, GS&P/T.K. Knowles, Bob Industries/Deanne Mehling, Arcade Edit, executive producers; John O’Grady, Bob Industries, head of production; Kim Bica, Arcade Edit, editor; Nick Rondeau, Arcade Edit/Luke McIntosh, Arcade Edit, assistant editors; Shane Reed, Airship Post, colorist; Chris Homel, Airship Post, lead Smoke artist; Rob Ufer, Airship Post, Smoke assistant; Todd Porter, GS&P, agency music s

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