06.04.08

Christopher Elbow Artisanal Chocolates poster installation

Out-of-Home Ads, Consumer

Christopher Elbow creates chocolates that are as beautiful as they are delicious. Not surprisingly, the company also has strong ties to the local arts community. To promote the grand opening and drive foot traffic to Elbow’s new home location, Kansas City-based Bernstein-Rein Advertising created an outdoor “installation” of Christopher Elbow’s chocolate artistry in the heart of Kansas City’s arts district during a monthly gallery crawl. Twelve individual chocolates were turned into framed art and mounted on walls, with an adjacent title card—as if hung in a gallery. The store tripled its normal sales volume and had to stay open two hours later than normal to accommodate all of the additional customers.

headline (upper): Modern art anyone can appreciate.

headline (lower): Art is now in the mouth of the beholder.

Nathaniel Cooper, art director; Brent Anderson, writer; Chuck Hoffman, creative director; Arlo Oviatt, executive creative director; Ron Berg, photographer.

www.bernstein-rein.comwww.elbowchocolate ...