Our daily showcase of outstanding examples of graphic design and advertising including packaging, print ads, television commercials, direct mail, catalogs, CD covers, books and posters. Submit Work.
08.19.08
Chubu Electric Power Co. exhibit/print campaign
Environmental Graphics, Consumer
Tokyo-based, pioneering creative agency TUGBOAT developed this environmental communication for Chubu Electric Power Co. The company, the third largest power provider in Japan, supplies electricity to local residents; the environmental communication was developed to draw attention to the brand and communicate with customers who take the power they use every day for granted. Created for the main entrance of the company headquarters the challenge was to create a communication that symbolized the corporate mission in a friendly, approachable manner. Print ads and a booklet were also created to maximize the communication.
Kengo Kato, art director;
Shigeki Yuriko Yamane/Takatoshi Miyazaki, designers;
Norihisa Dohmen, writer;
Yasumichi Oka, creative director.
www.chuden.co.jp/e ...