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02.11.14

Cisco Internet of Everything ads

Print Ads, Consumer

The Internet of Everything is the seamless connection of people, processes, data and things. It means your appliances can talk to one another, and when you’re at the grocery store, you can use your smartphone to check in with your refrigerator as well as your bathroom scale. It’s not science fiction; it’s happening now, and it’s changing everything. This campaign for Cisco by Goodby Silverstein & Partners shows that anything can be connected, from stoplights and delivery trucks to donuts and dinosaurs. The more connections there are, the larger the possibilities become. The campaign is appropriately web-friendly—the ads appear not only in print but in interactive tablet versions as well.

Shane Fleming/Bee Reynolds, associate creative directors; Justin Moore/Jon Randazzo, creative directors; Todd McLellan, photographer; Dan Southwick, executive producer; Goodby Silverstein & Partners (San Francisco, CA), ad agency; Cisco Systems, Inc., client.

goodbysilverstein.comcisco.com