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09.24.07
Animal Care & Control of New York City advertising/awareness
Out-of-Home Ads, Public Service
Household pets are getting "booked" in the name of a new advertising and awareness campaign to benefit Animal Care & Control of New York City. Conceived and designed by New York branding and communications firm Unit7, these mugshot-style ads each depict a shelter pet that's been rescued and is in need of a good home. The ads stress that these animals are victims of circumstance and not abuse; their only crime is wanting a place to call home. The dramatic black-and-white images for the campaign were created pro bono by commercial/art photographer Howard Berman.
Mickey Paxton/David Mickle, Jr., art directors;
Steven Capp, writer/creative director;
Mickey Paxton, group creative director;
Joe Cupani, chief creative officer;
Jeff Harris, executive creative director;
Howard Berman, b-hive, photographer;
Janet McKenna, director of production;
Barbara Pearson, production manager.
unit7.comwww.nycacc.org