CityTarget store launch
Out-of-Home Ads, Consumer
To launch Target’s new concept store in Seattle’s historic downtown Seattle-based Rally generated acceptance and excitement with a multi-week takeover the of the city. The vibrant campaign created the kind of buzz that lit up local social media. It included everything from a custom-built mini golf course on the sun deck of the Bainbridge Island Ferry and a transformation of the city’s most popular dog park to a large-scale art installation created by five Seattle artists (an interpretation of the new store’s identity).
Gretchen Schwartz, designer;
Andrew Saeger, design director;
Keith Goldberg, creative director;
Cindy Pepler, producer;
Olivier Bouwman, cultural technologist.