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10.19.12

CityTarget store launch

Out-of-Home Ads, Consumer

To launch Target’s new concept store in Seattle’s historic downtown Seattle-based Rally generated acceptance and excitement with a multi-week takeover the of the city. The vibrant campaign created the kind of buzz that lit up local social media. It included everything from a custom-built mini golf course on the sun deck of the Bainbridge Island Ferry and a transformation of the city’s most popular dog park to a large-scale art installation created by five Seattle artists (an interpretation of the new store’s identity).

Gretchen Schwartz, designer; Andrew Saeger, design director; Keith Goldberg, creative director; Cindy Pepler, producer; Olivier Bouwman, cultural technologist.

www.rallygroup.comwww.target.com