08.31.10

Classic Rock 95.3FM print ads

Print Ads, Consumer

DMG Radio Australia celebrates classic rock music with this campaign for Classic Rock 95.3FM (Sydney) and Classic Rock 91.5FM (Melbourne). Created by local agency Three Drunk Monkeys the outdoor campaign, “Classic Rock Lives On,” positions the radio stations as the spiritual home of the classic rock movement in Australia and the only stations that give people a richer and deeper classic rock experience. The ads show the names of beloved rock artists and the year they were born, but leaves blank the year they died, conveying the message that classic rock lives on and on and on...

Matt Heck/Scott Dettrick, art directors; Damian Fitzgerald, writer; Kelly Boulton/Terry Chisholm, designers; Noah Regan, creative director; Justin Drape/Scott Nowell, executive creative directors; Fabio Buresti, executive planning director.

www.threedrunkmonk ... www.classicrockfm. ...