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06.11.08
Clive's "Pot of" packaging
Packaging, Consumer
Devon, England-based biz-R recently completed this project for Clive’s new range of fresh organic meals available from independent food stores, farm shops and other organic food retailers. The approach challenges packaging design in a market currently saturated with uninspiring international brands and bland own label products; through distinct differentiation it assists Clive’s as they expand and diversify their product range. What sets them apart from everything else in this market is a bold, graphic, identity based on symbology, pattern and color associated with each recipe’s origin. The eye-catching result communicates beautifully, on and off the shelf. The cardboard sleeve was adapted to accommodate the clear plastic pot and reveal as much of the content as possible.
Blair Thomson/Paul Warren, designers/illustrators;
Paul Warren/Tish England, writers;
Blair Thomson, creative director;
Tish England, hand lettering.
biz-r.co.ukwww.clivespies.co.uk