06.22.09

CMPB "Sad Princess" and "Medusa" spots

TV/Radio Commercials, Consumer

Psyop LA directed two spots created and produced by Long Beach, California agency Grupo Gallegos for the California Milk Processor Board as part of its 2009 Legends campaign. Created for a mass audience the fairytales (Sad Princess and Medusa) highlight two important benefits of drinking milk: calcium can help alleviate PMS and the proteins can help produce strong, healthy, shiny hair. With charming metaphors and beautiful graphics the spots follow a romantic fairytale formula and tell familiar stories in less than 30 seconds.

Edgar Hernandez, Grupo Gallegos, writer; Saul Escobar, Grupo Gallegos/Curro Chozas, Grupo Gallegos, associate creative directors; Marie Hyon, Psyop/Marco Spier, Psyop, creative directors; Favio Ucedo, Grupo Gallegos, chief creative director; Juan Oubiña, Grupo Gallegos, group creative director; Gordon Waltho/Anh Vu/Pete Sickbert-Bennett/Jungeun Jaye Kim, designers; Haejin Cho, Psyop, design director; Tarun Charaipotra, Psyop, assistant producer; Michael Neithardt, Psyop, producer; Carlos Barciela, Grupo Gallegos, agency producer; Lucia Grillo, Psyop, executive producer; Andreas Gebhardt, software developer; Christian Bach, Psyop, lead 3-D artist; Florian Witzel,/Jacob Slutsky/Ted Kotsaftis/Jimmy Gass/Todd Akita/Jae Ham/David Barosin/Alvin Bae/Tony Jung/Dan Fine/Rie Ito/Jeff Lopez/Xuan Seifert/Jonah Friedman/Jason Vega/Soo Hee Han/Pakorn Bupphavesa/Genessa Chamberlain, 3-D artists; Jason Goodman/Michael Shin/Alejandro Castro, 3-D animators; Jason Conradt/Ted Kotsaftis/Fred Kim/Jacob Slutsky, Aft

www.psyop.tvwww.grupogallegos.com