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08.24.12

CO-OP Financial Services print ads

Print Ads, Business

This credit union service provider, offers products and support to credit unions. One issue that many credit unions face is how to attract new members. CO-OP asked O’Leary and Partners (Newport Beach, California) to create a campaign to help increase membership, that credit unions across the country could use. Based on the idea that making money is difficult, the ads use humor to help educate a new generation of potential members about the benefits of credit unions.

Josh Zipper/Jules Van Gelder, art directors; Matt McNelis, senior writer; Deidre McQuaide/Eric Spiegler, executive creative directors.

www.olearyandpartn ... www.co-opfs.org