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Coca Cola Rainbow Nation outdoor ads

Out-of-Home Ads, Consumer

In April 1994, South African Archbishop Desmond Tutu coined the phrase “Rainbow Nation” as an expression of hope and progress on the occasion of the country’s first democratic election. In 2014, to celebrate 20 years of democracy in South Africa, Coca-Cola literally created rainbows. Advertising and marketing communication agency FCB Johannesburg and a technical team conjured up rainbows in downtown Johannesburg using sunlight, water, science and a little bit of magic, capturing the sun at specific angles through a mist of recycled water. Coca-Cola South Africa was very excited to have discovered a way to create this symbol of South African diversity and celebrate how far the nation has come.

Grant Sithole/Colleen Wasielewski, creative directors; Jonathan Deeb, executive creative director; Brett Morris, chief creative officer; Susan Aukema/Liana Liebenberg/Tshepo Mosoeu, design; Burley Boys, photographer; Fine Tune, sound production; Vanessa Borthwick/Ginny Daly, production coordinators; FCB Johannesburg (Johannesburg, South Africa), ad agency; Khaya Dlanga/Sharon Keith/Marina Loubser/Marius Voster, Coca Cola, clients.