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04.12.12

Cocoa Metro "Story" posters

Posters, Consumer

Cocoa Metro makes rich beverages from fine Belgian chocolate and milk. The result? High-end chocolate milk for adults. Salt Lake City ad agency Richter7 created these point of sale posters to build awareness about the product by explaining the passion people have for it—albeit in a slightly exaggerated way.

Ryan Anderson, art director/creative director; Gary Sume, writer/creative director; Dave Newbold, executive creative director; Cocoa Metro, client.

richter7.comcocoametro.com