03.16.09

Companion Baking identity

Identity, Consumer

After ten years, Companion was embarking on an ambitious plan to expand its bakery/cafe business. In conjunction with the expansion, Saint Louis-based designlab, inc. and Atlanta-based Patrick Davis Partners developed a unique identity. The wordmark and logo—birds holding various conversations about life, bread and friendship—provided the foundation for an extensive brand strategy. Because a majority of the design would be produced in-house, a Brand Expression Guide was developed to assist designers and vendors with creating a cohesive presence.

Patrick Davis Partners, brand strategy; Scott Gericke, designlab,inc, designer/creative director; Scott Gericke, designlab,inc/Patrick Davis Partners, writers.

www.designlabinc.comwww.patrickdavis.com