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02.07.14

ConEdison print ads

Print Ads, Consumer

This educational campaign points out that virtually everything depends on power, so everything matters to Con Edison. In order to highlight this, Con Edison’s ad agency, The Gate/New York, reminded New Yorkers how much they depend on their power company for simple, but vital things, and educates them on how to report an outage, get money-saving energy tips or download a free bill-paying app.

Harry Garcia/Alex Olmsted/Patrick Sutherland, art directors; David Bernstein, writer/chief creative officer; Alex Olmsted, designer; Mark Luinenburg, photographer; The Gate/New York (New York, NY), ad agency; Con Edison, client.

TheGateWorldwide.c ...