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03.19.13

Connock & Lockie Tailors identity

Identity, Consumer

This identity for a classic London tailor sets a crisp, staid label against a jaunty suite of shifting fabric weaves. Connock & Lockie employ skilled handcraft, honed in the shop for over a century, to realize their clients' unique desires. Customers get a better sense of the long history of the brand, while they also see it changing, evolving and expressing itself with contemporary notes.

EquisGarcia also created the tailor's website which presents a liquid layout with changing geometric backgrounds that adapt to the viewer's device, reiterating the bespoke experience. Photography for the website reflects the quality of care, sumptuousness of materials and core brand values.

Xavi Garcia, design; Mattias Björklund, photography; Kay Shin, programming; Samantha Hinds, copywriter.

www.equisgarcia.com