10.25.12

Crate&Barrel "Friends&Giving" TV spot

TV/Radio Commercials, Consumer

This national campaign, created by TBWA\Chiat\Day Los Angeles, forges a more relevant brand association with consumers; the thirty-second film (from a series of three) shares and celebrates life’s everyday moments and milestones through Crate&Barrel's signature Helvetica font. By honoring the moments in which the brand plays a role in people’s lives, it evokes the history and iconic identity of a company that’s become a part of the fabric of our culture. It’s a celebration of all that Crate&Barrel stands for as a brand. The multi-platform campaign (its first comprehensive advertising effort since 2007) debuted on national, prime-time television on September 10 and dovetails nicely with the company’s fiftieth anniversary.

Helena Skonieczny, art director; Becky Ginos, junior art director; Holly Hessler, writer; Omeed Boghraty, junior writer; Helena Skonieczny/Holly Hessler, associate creative directors; Patrick O'Neill, executive creative director; Lacy Plunk/Stephanie Dziczek, producers; Anh-Thu Le, executive producer; Spencer Tucker, editor/compositor; Bryan Ray Turcotte/Beta Petrol, music supervisors; Beta Petrol, music editor.

www.tbwa.comwww.crateandbarrel.com