Crate&Barrel "Friends&Giving" TV spot
TV/Radio Commercials, Consumer
This national campaign, created by TBWA\Chiat\Day Los Angeles, forges a more relevant brand association with consumers; the thirty-second film (from a series of three) shares and celebrates life’s everyday moments and milestones through Crate&Barrel's signature Helvetica font. By honoring the moments in which the brand plays a role in people’s lives, it evokes the history and iconic identity of a company that’s become a part of the fabric of our culture. It’s a celebration of all that Crate&Barrel stands for as a brand. The multi-platform campaign (its first comprehensive advertising effort since 2007) debuted on national, prime-time television on September 10 and dovetails nicely with the company’s fiftieth anniversary.
Helena Skonieczny, art director;
Becky Ginos, junior art director;
Holly Hessler, writer;
Omeed Boghraty, junior writer;
Helena Skonieczny/Holly Hessler, associate creative directors;
Patrick O'Neill, executive creative director;
Lacy Plunk/Stephanie Dziczek, producers;
Anh-Thu Le, executive producer;
Spencer Tucker, editor/compositor;
Bryan Ray Turcotte/Beta Petrol, music supervisors;
Beta Petrol, music editor.