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01.23.13

Crazy Uncle packaging

Packaging, Consumer

Why be like everybody else? The question is not only the tagline for Crazy Uncle but its brand philosophy. With this in mind, TAXI came up with the name, visual language and packaging for this newly launched culinary cocktail. Inspired by dandyism, each flavor has a different pattern and includes a packet of drink rimmer that doubles as a pocket square.

Winnie Ma, designer; Mike Shuman, writer; Dave Watson, creative director; Ian Brignell, calligrapher; Bruno Codispoti/Davide Codispoti, clients.

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