Crocs "What A Croc" print ads

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exhibit <47of 259>

07.02.08

Crocs "What A Croc" print ads

Print Ads, Consumer

When it won the Crocs account, Fort Lauderdale, Florida-based Zimmerman Advertising knew that capitalizing on the love/hate opinions about the ubiquitous shoe would be the perfect way to further leverage the brand. At the top of most lists of polarizing issues are money, religion and politics; loving or hating Crocs has equal footing. By respecting all points of view, fueling the love and disarming the hate became the goal of a campaign—comprised of print, TV, Web and multimedia components—that enthusiastically embraces divergent emotions.

David Nathanson/Jordan Lipton, art directors; Andrew Goldstein, writer; David Nathanson, executive creative director; Gideon Lewin, photographer.

www.zimmerman.comwww.crocs.com

exhibit <47of 259>

Properly practiced creativity can make one ad do the work of ten. — William Bernbach

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