06.25.09

Dancelab identity

Identity, Consumer

Dembo Fitness is a dance+fitness training program focused on three markets: individuals, trainers and gym facilities. When the company began experiencing communication issues (neither the name, or the image were helping the sales or  generating the momentum desired) it turned to Miami-based Jastor & Dest to develop its brand in a way that would strengthen its presence in an increasingly crowded market. The solution was to start from zero and build a brand by maintaining the core values and brand position of Dembo while expanding on its capabilities. The message is fresh, clean and energetic in every media format.

Daniel Gonzalez, art director; Jason Torres, creative director; Jason Torres/Daniel Gonzalez, designers; Alexander Yakovlev, Istockphoto.com, photographer; Daniel Gonzalez/Jason Torres, illustrators.

www.jastordest.com