11.16.09

Darwin Professional Underwriters broker promotion

Business, Collateral

Middletown, Connecticut-based Bertz Design Group needed to create a buzz among top-producing specialty insurance brokers with Privacy//403—a new technology security product offering by Darwin Professional Underwriters—while providing them with enough educational background to substantiate sales propositions. Seventy-five targeted brokers each received brushed aluminum attaché cases with binders wrapped with clear belly bands each silk-screened with strategically positioned slash marks that spelled out the product name when assembled. To complete the package, a product-branded mouse pad was secured on the inside back cover with an x-band.

Jeff Solak, designer; Alan Maislen, writer; John Gibson, creative director.

www.bertzdesign.comwww.darwinpro.com