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09.21.12

Denver Zoo ad campaign

Out-of-Home Ads, Consumer

Denver ad agency Cactus recently released the first work for its zoo client. Sponsored by Denver Neighborhood Toyota Stores (via Saatchi & Saatchi, Denver) the campaign introduces the Denver Zoo’s new $50 million expansion, “Toyota Elephant Passage,” a ten-acre, ten-building exhibition with elephants, rhinos, tapirs, leopards, birds and reptiles in native-like settings. The cross media advertising melds layers of richly-detailed illustration of three zoo scenes—to suggest places both real and fantastical. The digital, watercolor-style artwork (Gibbons’ Island, Cranes’ Waterfall and Elephants’ Bridge) is by Kory Heinzen, better known for his film animation for the Dreamworks movies Shrek 2, Shrek The Third and Megamind.

Heinzen’s art has been turned into two urban wallscapes in downtown Denver; backlit panels and food court tabletops in three major Denver malls; a full-page ad running in six Colorado papers and magazines; outdoor banners and pole-hangings that will blanket the sides and overhead spaces of downtown Denver’s Larimer Square; a 30-second TV spot; rich media and digital banner ads; and an artwork-wrapped Toyota Prius parked at the zoo entrance.

Jorge Lamora, art director; Mike King/Ryan Johnson, writers; Ryan Johnson, associate creative director; Norm Shearer, executive creative director; Kory Heinzen, illustrator; Summer Hershey, account supervisor.

www.sharpideas.comwww.denverzoo.org