Section Logo
Facebook   Twitter   LinkedIn   Email  


Detektor LoJack print ad

Print Ads, Consumer

When Detektor approached Guatemala City-based agency García Robles, it had one specific problem: Its LoJack product was consistently mistaken for some kind of car alarm. The strategy was simple, direct and effective; it shows, through visual metaphors, what the product actually does. Now more than 75 percent of consumers understand the product’s purpose.

Copy (translation) for all: Number one in stolen vehicle tracking and fleet monitoring.

Oscar Rodríguez, art director; Mayté Oliva/Francisco Rodríguez, creative directors; Victoralfredo Robles, executive creative director; ...