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08.28.12

Detektor LoJack print ad

Print Ads, Consumer

When Detektor approached Guatemala City-based agency García Robles, it had one specific problem: Its LoJack product was consistently mistaken for some kind of car alarm. The strategy was simple, direct and effective; it shows, through visual metaphors, what the product actually does. Now more than 75 percent of consumers understand the product’s purpose.

Copy (translation) for all: Number one in stolen vehicle tracking and fleet monitoring.


Oscar Rodríguez, art director; Mayté Oliva/Francisco Rodríguez, creative directors; Victoralfredo Robles, executive creative director;

garciarobles.netwww.detektor.co.cr ...