Detektor LoJack print ad
Print Ads, Consumer
When Detektor approached Guatemala City-based agency García Robles, it had one specific problem: Its LoJack product was consistently mistaken for some kind of car alarm. The strategy was simple, direct and effective; it shows, through visual metaphors, what the product actually does. Now more than 75 percent of consumers understand the product’s purpose.
Copy (translation) for all: Number one in stolen vehicle tracking and fleet monitoring.
Oscar Rodríguez, art director;
Mayté Oliva/Francisco Rodríguez, creative directors;
Victoralfredo Robles, executive creative director;