11.21.08

Detroit Institute of Arts TV spots

TV/Radio Commercials, Entertainment

Perich Advertising + Design of Ann Arbor, Michigan and Toronto-based Head Gear Animation, created these follow-up spots ("Son of Hatman" and "Thinker") to the popular 2007 Detroit Institute of Arts print and outdoor campaign. After an extensive renovation, the Institute wanted to showcase not only its blockbuster shows but its dazzling permanent collection. The look, developed to appeal to a very broad audience, is comprised of simple black-and-white drawings, cel-animated and composited in After Effects. The result is sophisticated but not elitist and invites people to visit the museum for inspiration.

Julian Grey, Head Gear Animation, director; Kathryn Rawson, Head Gear Animation, producer; Sean Branigan/Julian Grey, Head Gear Animation, animators; Nick Fairhead, Head Gear Animation, compositor.

www.dia.org