Dignity in Death out-of-home
Out-of-Home Ads, Consumer
The issue of planned euthanasia is currently before the Canadian courts and Dignity in Death offers information about voluntary euthanasia and the ethical issues surrounding assisted suicide. Cundari Advertising Toronto, Canada created a campaign consisting of stickers that look like brass memorial plaques and affixed them to park benches around the city. They include the url to the Dignity in Death microsite.
Andy McKay, art director;
Andy Manson, writer;
Andy McKay/Andy Manson, creative directors;
Marc Maguire, interactive designer.