07.18.08

Dirty Laundry Tees brand identity

Identity, Consumer

Coastline Creative (Vancouver, Canada) was tasked with creating a brand identity (and Web site) for this line of bizarrely beautiful and clever T-shirts. The solution: Create a character and weave a story around it. Ace, the wonder dog, is an international art thief who speaks French and jets about in his rocket ship.

Chris Freeman, designer; Byron Dowler/Teresa Findlay, Dirty Laundry Tees, creative directors; Steve Mynett, programmer.

www.coastlinescrea ... www.ilovedirtylaun ...