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07.18.08
Dirty Laundry Tees brand identity
Identity, Consumer
Coastline Creative (Vancouver, Canada) was tasked with creating a brand identity (and Web site) for this line of bizarrely beautiful and clever T-shirts. The solution: Create a character and weave a story around it. Ace, the wonder dog, is an international art thief who speaks French and jets about in his rocket ship.
Chris Freeman, designer;
Byron Dowler/Teresa Findlay, Dirty Laundry Tees, creative directors;
Steve Mynett, programmer.
www.coastlinescrea ... www.ilovedirtylaun ...