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Exhibition Design, Business

Ditch Witch, an American brand of underground construction equipment built by The Charles Machine Works, wanted to portray the care and quality of workmanship that goes into the building of each of their construction machines. In an ode to the workers, Tulsa, Oklahoma-based Littlefield Brand Development created these larger-than-life banners to hang from their factory ceiling throughout a multi-day equipment seminar.

Katy Kite, art director; Matt O'Meilia, writer; Jason Jordan, associate creative director; Mike Rocco, creative director; John Amatucci, photographer.