Doce Cielos is a brand specializing in traditional handcrafted honey-based products. Its mission is to encourage the recognition and consumption of these native Mexican apiculture products, emphasizing the product’s richness in flavor, texture, color and benefits to personal health. The packaging lines make allusion to traditional handcrafted Mexican paintings and art pieces to achieve a link between the Mexican handcrafts heritage and the honey’s sweet traditional essence. Because the brand’s primary products are honey-based, a bee was selected for the logo. The packaging design praises the great variety of honey varieties using a categorization based visual system and nomenclature. The typography is meant to convey the cleanliness and elegance of the product.