04.21.08

Doctor Dog brand/package design

Packaging, Consumer

Rogers, Arkansas-based New Creature redesigned the Doctor Dog packaging so that it conveyed a quality, natural product line. Part of the solution was creating a story about Dr. Dog and a master who travel the world creating natural grooming products that help pets live their best lives. The primary natural ingredients in the products (eucalyptus trees, lemon grass, coconut) and the countries they come from (New Zealand, Australia and Indonesia) are illustrated on the packaging. Doctor Dog will be sold on DoctorDog.com and at pet super stores and mass retailers.

Anna Greenhaw, art director; Amber Savage, creative director; Belgin Kaya Wedman, artist/illustrator.

www.new-creature.comwww.belginkwedman.com