Domino's Handmade Pan Pizza boxes
Ad agency CP+B just completed work on the pizza boxes for Domino’s new Handmade Pan Pizza. The design centers around the pizza-makers commitment to transparency, by exposing a “dirty little secret” of the pizza business: Most of the pan pizzas that people are eating are made with frozen dough. Domino’s, however, uses fresh dough that’s never frozen. To highlight this, CP+B created a nearly all-black box (loaded with fun facts) as a visual reminder that the pizza inside is handmade and baked in a pan.
Scott Pridgen, designer;
Sean Smith, writer;
Mike Danko, associate creative director;
Dave Steinke/Tom Miller, creative directors;
Tony Calcao/Adam Chasnow, executive creative directors;
Rob Reilly, chief creative officer;
Jessyel Ty Gonzalez, photographer;
Roger Xavier, illustrator;
Amy Foster, art producer;
Duane Burgess, print producer.