12.27.12

Domino's Handmade Pan Pizza boxes

Packaging, Consumer

Ad agency CP+B just completed work on the pizza boxes for Domino’s new Handmade Pan Pizza. The design centers around the pizza-makers commitment to transparency, by exposing a “dirty little secret” of the pizza business: Most of the pan pizzas that people are eating are made with frozen dough. Domino’s, however, uses fresh dough that’s never frozen. To highlight this, CP+B created a nearly all-black box (loaded with fun facts) as a visual reminder that the pizza inside is handmade and baked in a pan.

Scott Pridgen, designer; Sean Smith, writer; Mike Danko, associate creative director; Dave Steinke/Tom Miller, creative directors; Tony Calcao/Adam Chasnow, executive creative directors; Rob Reilly, chief creative officer; Jessyel Ty Gonzalez, photographer; Roger Xavier, illustrator; Amy Foster, art producer; Duane Burgess, print producer.

www.cpbgroup.comwww.dominos.com