10.01.08

Don Sebastiani & Sons Pennywise wine label

Packaging, Consumer

Featuring an impression of a penny coin, Sonoma, California-based M Space modeled this wine label after Blue Chip and S & H trading stamps. Once issued by grocers and other retailers to build store loyalty, customers would collect the stamps, then trade them for catalog items. The line features two wines—a Petit Sirah and a Cabernet Sauvignon—priced between $25 and $30.

Michelle Smith, art director; Monica Kamsvaag/Sabine D'Amario, designers; Rick Mariani (product photo), photographer.

www.mspacedesign.comwww.donandsons.com