Intriago incorporates humor and subtle visual cues in its new children’s book.
After fourteen years working in the global marketing department of a financial services firm, New York designer Patricia Intriago opened her own graphic design firm. To position herself as capable of stretching beyond corporate work, she mocked up some concepts; Dot, a children’s book that introduces basic graphic design thinking to young children, was among them. The more she worked on the prototype, the more confident she became that Dot could become an actual book. Using a basic dot against a stark white background to convey pairs of opposites, Intriago incorporates humor and subtle visual cues with surprising results. Literary agent Rosemary Stimola found Dot a home and since its release, it’s garnered enthusiastic reviews and high praise from design greats Milton Glaser and Christoph Niemann.