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01.14.09

Doubleback Winery brand identity

Identity, Consumer

Doubleback is a new ultra-premium red wine established by former NFL quarterback Drew Bledsoe. The name and brand were developed by Kendall Ross (Seattle, WA) and based on the concept of rediscovery. The simple, elegant gold and silver design conveys a contemporary, sophisticated aesthetic that contrasts with the rough, hand-rendered elements of the design. All design, type, materials and printing techniques convey that the brand is worth a second look.

David Kendall, creative director.

www.kendallross.comwww.doubleback.com