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06.27.12

Earth Day Canada print ads

Print Ads, Public Service

To raise awareness for Earth Day Canada, DDB Canada Toronto recently launched “Infinity,” a series of beautiful print ads that convey the environmental consequences of people’s actions. Too many people take nature for granted and go about their daily lives without really thinking about the damage being done to the environment. With the tagline, “It doesn’t have to end like this,” this campaign creatively communicates how actions impact nature and how they could eventually lead to a tragic end.

Loretta Lau, art director; Jordana Rapuch, writer; Paul Riss/Adam Bailey, associate creative directors; Denise Rossetto/Todd Mackie, creative directors; Kareena Zerefos, illustrator; Claire Reyes, calligrapher; Keith Treffry, Earth Day Canada, client.

www.ddbcanada.comwww.earthday.ca