01.08.10

East Fremont Street revitalization

Environmental Graphics, Business

Selbert Perkins Design (Playa Del Rey, California) collaborated with the City of Las Vegas on the revitalization of East Fremont Street—between Las Vegas Boulevard and 8th Street—into a lively music and entertainment district. Inspired by 1950s Las Vegas, it’s now a vibrant entry gateway that welcomes visitors to the revived district. Neon sculptures, including a 30-foot-tall martini glass, line the median; pavement medallions describe notable dates in Las Vegas history; and banners, street signs and other amenities complete the transformation.

Jose Gavieres, senior designer; Andy Davey/John Lutz, principals; Robin Perkins, partner.

www.selbertperkins.com