11.28.11

eBay "Buy it new. Buy it now." campaign

TV/Radio Commercials, Consumer

Mobile sales on eBay are expected to exceed $4 billion by the end of 2011 and eBay’s suite of mobile applications have been downloaded nearly 50 million times, with one purchase made every second through mobile. Venables Bell & Partners’s new campaign speaks to on-demand shoppers, who shop anywhere, anytime with mobile devices. Using the simple call to action, “Buy it new. Buy it now.” every piece of creative reinforces the “When it’s on your mind, it’s on eBay!” tagline and positions the site as the go to destination for shopping enthusiasts. The integrated campaign blends TV (including the hilarious “Mom Jeans”), outdoor display and social media and spotlights that no matter where shoppers are and what they want, eBay has it.

Greg Wyatt/Will Geddes/Lee Einhorn/Ezra Paulekas (print)/Brad Kayal (print), art directors; Brad Phifer/Tyler Hampton/Kelly Diaz (print), writers; Lee Einhorn/Tyler Hampton, creative directors; Paul Venables/Will McGinness, executive creative directors; Craig Allen, director of integrated production; Emily Moore, senior agency producer; Michael Parmelee (print), photographer; Fred Almeida, print producer; Kim Claytor, account manager; Arts & Sciences, production company; Arcade Edit, editorial company Mark Gethin, MPC, telecine; 740 Sound Design, sound designers; The Mill LA, VFX/CG/online; The Mill LA/Pacific Digital Image, production houses; Beacon Street Studios, music; John Bolen, Play Studios, mix.

www.venablesbell.comwww.ebay.com