12.23.08

The Economist campaign

Out-of-Home Ads, Consumer

BBDO New York's “Get a world view: Read” campaign for The Economist has been expressed through a variety of executions that capture the intelligence and substantive content of the magazine. For this version, branded pizza boxes were distributed to pizzerias in college towns throughout Philadelphia; each displays a pie chart of statistics related to world food distribution (with an emphasis on those used in pizza production) and succinctly conveys the importance of a world perspective—even at home.

James Clunie, art director/senior creative director; Kara Goodrich, writer/senior creative director; David Lubars/Bill Bruce, chief creative officers.

www.bbdo.comwww.economist.com