12.11.09

The Economist out-of-home campaign

Out-of-Home Ads, Consumer

For the latest “City Blitz” (previous cities included Philadelphia and Dallas) effort for The Economist, BBDO New York posted billboards and station dominations in and around the city of Seattle, including the famous Pike Place Market. The creative execution highlights, at a very basic level, how easy The Economist makes it to learn about things that are happening around the world. The posters hung in 75 cities in the Dallas area.

copy 1: Get a worldview. Read The Economist.

copy 2: Illegal Weapons Purchase—Ghana; Gay Marriage—California; The War on Drugs—Mexico; Israeli-Palestinian Peace Negotiations. Get a worldview. Read The Economist.

James Clunie, art director; Pierre Lipton, writer; Kara Goodrich/Pierre Lipton/James Clunie, senior creative directors; David Lubars/Bill Bruce, chief creative officers; Nick Dewar, illustrator.

www.bbdo.comwww.economist.com