EDL Division identity Exhibit

EDL Division identity

Bravo creates a brand identity as versatile as the gallery space it represents.

EDL is the leading distributor of high-pressure laminates in Asia, enabling architects and interior designers to tackle their work with quality products. Collaboration lies at the heart of everything it does. So when EDL unveiled its new extension, a multifaceted gallery, Singapore-based design studio Bravo decided to represent that same collaborative spirit in a dynamic, fluid logo.

The resulting identity showcases the versatility of the gallery space, subdivided to highlight EDL’s diverse product ranges. Even the gallery’s name—EDL Division, meaning divide—smoothly furthers the EDL brand by offering continuity from EDL’s creative incubation platform, EDLX, meaning multiply. As Bravo rightly points out in its design, any way you multiply or divide it, EDL’s future is an exponential one.

bravo.rocks

 

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