Our daily showcase of outstanding examples of graphic design and advertising including packaging, print ads, television commercials, direct mail, catalogs, CD covers, books and posters. Submit Work.
07.15.08
El Tesoro "Authentic" print campaign
Print Ads, Consumer
El Tesoro tequila is one of the last truly authentic hand-crafted tequilas, using the same traditional methods used in 1937. This print campaign created by ad agency Publicis, Dallas, couples current and vintage photographs of workers as a reminder that the process hasn’t changed in over 70 years.
headlines: Made the same since 1937.
Eric Moncaleano, art director;
Shon Rathbone, writer;
Eric Moncaleano, group creative director;
Shon Rathbone, executive creative director;
Scott Harben, photographer;
Brad Robinson, print producer;
Schawk, prepress;
SEE Pictures, production company;
Donna Baker, executive producer;
Jim Beam Brands, client.
www.publicis-usa.comwww.eltesorotequil ...