09.10.09

Elaine's Bagels posters

Posters, Consumer

The challenge of this project was to draw street traffic into a bagel store and to convey its variety of flavorful bagels. Michigan-based Squid Ink accomplished the task by printing 3' x 5' posters and placing them in the store windows; not only did it show the flavors big and bold, it also covered up an unsightly view into the kitchen.

Dan Councilor/David Harpster, art directors; Matt Sicko, writer; Squid Ink, agency.