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Empyreal 75 wine bottle

Packaging, Business

Nebraska-based Bailey Lauerman designed this limited edition wine bottle for Empyreal 75, a pet food protein supplement for dogs and cats, to promote the product to pet food manufacturers and pet enthusiasts. The challenge was to create a memorable gift that would be immediately recognizable to the audiences—in a turn-around-time of two weeks. Distributed at the Pet Food Forum Tradeshow, the wine is also available for limited purchase.

Brandon Oltman, designer; Nick Main, writer; Ron Sack, creative director; Michelle Sukup, production manager.