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Epicurean brand identity

Identity, Consumer

It might just be the perfect moment for a brand like Epicurean to re-introduce itself to its audience. Interest in home entertaining and cooking is high, as is attention to environmental sustainability. In short, people are realizing the value of quality household tools. Epicurean has been making design-savvy, earth-friendly cutting boards and kitchen utensils for nearly ten years. Duffy & Partners is helping connect the company to new consumers with a fun, multi-faceted brand identity that captures the personality of Epicurean’s entrepreneurial founders and their passion for powerful design.

Katie DeYoe, designer; Joseph Duffy IV, design director; Joe Duffy, creative director; Duffy & Partners (Minneapolis, MN), design firm; Epicurean, client.