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07.03.12

Evian print ads

Print Ads, Consumer

Evian recently launched a series of specially-sized bottles—33cl (mini), 50cl (street), 75cl (sport) and 1l (work)—with just the amount of water needed for different specific uses. To promote them, BETC EURO RSCG and evian created a new campaign, shot by fashion photographer Nathaniel Goldberg, and the return of Evian's baby T-shirts. The campaign launched on the streets of Paris, New York, London, Tokyo and Dubai in May.

Valérie Chidlovsky, writer/designer; Félix Falzon, assistant art director; Agnès Cavard, creative director; Rémi Babinet, global creative director; Nathaniel Goldberg, photographer; Karine Manzic, Rita Productions, production; Danone Eaux France, evian, client.

betc.frwww.evian.com