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12.10.12

Fab.com "Touched" TV spot

TV/Radio Commercials, Consumer

This social commerce site, offering daily design curation, inspiration and products to more than 5 million customers in 20 countries, recently tapped Arnold Worldwide New York to develop its first marketing campaign and first-ever TV commercial. The 60-second spot  follows a savvy, design-conscious guy who wakes up in a less-than-inspiring apartment to discover his girlfriend has just pulled up in a cab outside. Before she can make it up the stairs and see his lackluster decor, he realizes that everything he touches is instantly turned into more unique and thoughtfully designed versions. Correspondingly, his small apartment transforms from drab to, well, fab.

Jolene Delisle, Arnold Worldwide/Jesse Packer, Arnold Worldwide, creative directors; Aaron Griffiths, Arnold Worldwide, chief creative officer; Patrick Hughes, Rattling Stick, director; Jeff Shupe, Rattling Stick, line producer; Marcia Wigley, Whitehouse Post, producer Ken Kitch, Arnold Worldwide/Adam Perloff, Arnold Worldwide, broadcast producers; Jennifer Barrons, Rattling Stick/Lauren Hertzberg, Whitehouse Post, executive producers; Joe Biggins, Rattling Stick, head of production; Crandall Miller, Whitehouse Post, editor; Tim Quackenbush, Whitehouse Post, assistant editor; Nathan Kane, Absolute, VFX supervisor; Melissa Stephano, Absolute, VFX producer.

www.arn.comwww.fab.com