06.30.09

Famima!! metro station campaign

Out-of-Home Ads, Consumer

Famima!! is a local neighborhood deli, quick-service restaurant, premium grocer and newsstand, all wrapped up in a convenient one-stop store. With 15,000 stores in Asia, Famima!! is currently being introduced to the U.S. through 17 stores in Los Angeles—7 of which are downtown. Dentsu America Los Angeles recently launched this creative campaign, focusing on commuters, hipsters and club-hoppers, with a month-long metro station domination. Evocative creative executions build on the concept, “you'll be surprised at what you discover.”

Sean Miller, art director; Jesse Nicely, writer; Ian Macdonald/Brad Gantt, associate creative directors; Sandep Rahi, creative director; Mike Wilson, chief creative officer.

www.dentsu.comwww.famima-usa.com