07.26.12
Farm Credit Services Agency brand campaign
Identity, Business
When Colle McVoy relaunched the brand of one of the farming industry’s most credible entities, they gave it a little swagger. The Strength In Numbers brand platform for Farm Credit Service of Mid-America reinvigorated the brand with a new logo and identity system that conveys its strength as a leader in rural lending. It not only tells the Farm Credit story, it makes the credit industry look as cool as any other.
Derek Till/Brit Ryan/Anthony DiNicola, art directors;
Lisa Lucas/Peter Hajinian/Erik Kvålseth, writers;
Carol Estocko (annual report), technical writer;
Anna Giacomini/Anne Ulku, designers;
Ed Bennett, design director;
Derek Till, associate creative director;
Joe Monnens, group creative director;
Mike Caguin, chief creative officer;
Derek Till/Jim Henderson, photographers;
Josh VanPatter, editor/colorist;
Greg Goranson, retoucher;
Tom Holler/Brad Smith, print producers
Jim Finnegan/Greg Goranson, print production;
Pooh Keoraj, project manager;
Brit Ryan, interactive designer;
Ryan Wenner/Julie Kaloides/Jeffrey Bennet, interactives;
Bridget Charon, interactive project manager;
TJ Beagan, broadcast producer;
Deena Graf, video producer;
Bo Hakala, video director of photography;
Chris Peters, art buyer.
www.collemcvoy.comwww.fcsamerica.com