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Farm Credit Services Agency brand campaign

Identity, Business

When Colle McVoy relaunched the brand of one of the farming industry’s most credible entities, they gave it a little swagger. The Strength In Numbers brand platform for Farm Credit Service of Mid-America reinvigorated the brand with a new logo and identity system that conveys its strength as a leader in rural lending. It not only tells the Farm Credit story, it makes the credit industry look as cool as any other.

Derek Till/Brit Ryan/Anthony DiNicola, art directors; Lisa Lucas/Peter Hajinian/Erik Kvålseth, writers; Carol Estocko (annual report), technical writer; Anna Giacomini/Anne Ulku, designers; Ed Bennett, design director; Derek Till, associate creative director; Joe Monnens, group creative director; Mike Caguin, chief creative officer; Derek Till/Jim Henderson, photographers; Josh VanPatter, editor/colorist; Greg Goranson, retoucher; Tom Holler/Brad Smith, print producers Jim Finnegan/Greg Goranson, print production; Pooh Keoraj, project manager; Brit Ryan, interactive designer; Ryan Wenner/Julie Kaloides/Jeffrey Bennet, interactives; Bridget Charon, interactive project manager; TJ Beagan, broadcast producer; Deena Graf, video producer; Bo Hakala, video director of photography; Chris Peters, art buyer.